Project 1: Zodiac Aerospace
The briefing, in short: find something new to do with the airplane kitchen area for flight companies that don't use it. Our team aimed towards improvements for elderly people. We ended up getting solutions that would benefit everyone.
Every step of the way, generative design tools were used. To interview people, but also involve them a lot more deeply.
The generative techniques allowed us to brainstorm, get information and and create solutions together with the end user, making the final concept and product all that much more relevant and strong.